![]() ![]() And that upheaval has recentered very real concerns. The world has seen some serious upheaval in the last few years. We pioneered the Marketing Cloud category, we are a Leader in the Digital Experience Platforms category, we have made CXM our raison d'être, and we believe we have planted the flag for the future. And in report after report, Adobe was recognized as a Leader in the space. ![]() Customer experience management (CXM) is difficult. And this year, Adobe is not only positioned as a Leader but is also positioned highest on the “ability to execute” axis and the farthest to the right on the “completeness of vision” axis.Ī DXP, according to Gartner, “is an integrated set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys.” That’s a mouthful, but suitably so. And for the sixth consecutive time, Adobe has been named a Leader. Gartner published the latest Magic Quadrant for Digital Experience Platforms (DXP) in March 2023. Adobe named a Leader in 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms ![]()
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